We all know the old saying about never judging a book by its cover, but in today’s world that sentiment feels less and less relevant. Whether we realize it or not, packaging plays a vital role in all of our lives: shaping global commerce, influencing how we use our products, and prompting difficult questions about the legacy we’re leaving for future generations.
Sonos thoughtfully considers how it packages its products—from crafting a simple, joyous unboxing experience to ensuring that its packaging prioritizes ecological sustainability. The groundbreaking packaging system it developed and introduced with Roam, offers a fascinating glimpse into how all of these complex threads weave together.