In a major new collaboration between Frieze and Gucci to mark 30 years since the Second Summer of Love, artists Wu Tsang, Jeremy Deller, Jenn Nkiru and Josh Blaaberg presented new films exploring acid house and the social and political histories behind a selection of the scenes that preceded and influenced it, from New York house to Detroit techno.
This branded campaign celebrated the 30th anniversary of the Second Summer Of Love through four longform documentaries and four branded “preludes” – advertisements for Gucci designed to accompany the documentaries, mirroring each film’s theme and feel.
I worked as a senior researcher on two of the documentaries, but also held a wider creative brief across the four “preludes”, from initial concepting and pitching to scripting and production, as well as producing supporting copy for the wider campaign across Gucci’s website, social channels and media.